Next HVAC & Appliance Repair — Website, CRM & Lead Generation

Project Overview

Next HVAC & Appliance Repair is a local HVAC and home services company serving customers across the San Francisco Bay Area.

The goal was to build more than just a new website. We created a complete digital infrastructure designed to attract new customers, generate leads, organize them in a CRM, and support long-term local growth.

What We Did

Website Development

We redesigned and developed the website with a strong focus on lead generation and local search visibility.

The new website was structured around the company's core services, including:

• HVAC repair and installation
• AC repair and installation
• Heating and furnace services
• Heat pump services
• Water heater services
• Appliance repair
• Commercial HVAC services
• Emergency repair services

We also created dedicated service and location pages to make it easier for potential customers to find the right service and request an estimate.

The website is built around clear calls to action, service information, offers, pricing, trust signals and multiple lead capture points.

CRM Setup

We configured the CRM to centralize incoming leads and create a structured sales process.

The system allows the team to:

• Capture new leads
• Organize prospects
• Track lead stages
• Manage follow-ups
• Keep customer inquiries organized
• Create a consistent process for handling new opportunities

Lead Generation & Advertising

We set up a paid acquisition system designed to generate new HVAC and home service inquiries from customers in the company's service area.

The advertising flow connects traffic directly to dedicated landing pages and lead capture forms, creating a clear path from the first click to a new customer inquiry.

Automated Lead Flow

We built a structured lead flow connecting the website, advertising and CRM.

New inquiries can be captured and transferred into the CRM, allowing the team to respond and follow up without relying on manual lead management.

This created a repeatable acquisition process:

Traffic → Website → Lead Capture → CRM → Follow-up

Local SEO

We implemented a local SEO strategy focused on increasing visibility across the San Francisco Bay Area.

The website was structured around both high-value HVAC services and individual service areas, including:

• San Francisco
• South San Francisco
• Burlingame
• Hillsborough
• Millbrae
• Berkeley
• Oakland
• Alameda
• San Mateo
• Pacifica
• Daly City

This creates a scalable SEO foundation for attracting customers searching for HVAC and appliance repair services in specific locations.

Hosting & Technical Infrastructure

The existing website also had technical infrastructure issues that needed to be addressed.

We helped migrate the website to a more suitable hosting environment and properly configured the domain's DNS records.

This included reviewing and setting up the necessary DNS configuration to ensure the domain, website and related services were working correctly.

After the migration and technical optimization, the website became significantly faster and more stable, improving the overall user experience and creating a stronger technical foundation for SEO and paid traffic.

Performance Optimization

Website speed was an important part of the project.

We optimized the technical setup and hosting environment to reduce loading times and make the website respond much faster for visitors.

This was especially important for paid traffic, where a slow website can negatively affect both user experience and conversion rates.

The Result

Next HVAC & Appliance Repair now has a complete digital acquisition infrastructure designed to support continued growth across the San Francisco Bay Area.

The system combines:

Website → Paid Advertising → Lead Capture → CRM → Follow-up → Local SEO

Alongside the marketing infrastructure, we also improved the underlying technical foundation by migrating the website to the appropriate hosting environment, configuring DNS correctly and significantly improving website performance.

The result is a faster, more reliable and scalable website supported by a structured lead generation and CRM system.