FloDisc — Website, CRM & Lead Generation

Project Overview

FloDisc is a local deals platform designed to connect customers with businesses offering special deals across South Florida.

The goal was not simply to build a website, but to create a complete digital infrastructure capable of attracting local businesses, generating new leads, and turning those leads into potential FloDisc partners.

What We Did

Website Development

We designed and developed the FloDisc website with a clear focus on:

• Explaining the platform and its value proposition
• Converting businesses into new leads
• Creating dedicated sections for different business categories
• Building location-focused pages for South Florida
• Integrating clear calls to action throughout the website
• Creating a scalable structure for future growth

The website now clearly communicates how FloDisc works for both customers and local businesses.

CRM Setup

We configured the CRM to centralize incoming business leads and make the sales process easier to manage.

The system allows the team to:

• Capture new leads
• Organize and track prospects
• Manage lead stages
• Follow up with potential customers
• Keep the entire sales pipeline structured

Lead Generation & Advertising

We set up a lead generation system designed to attract local businesses interested in joining FloDisc.

The acquisition flow connects advertising with the website and CRM, allowing new inquiries to move directly into the sales process instead of being handled manually.

Automated Lead Flow

We created a structured flow from the first interaction to CRM entry and follow-up.

This gives the team a repeatable process for handling new inquiries and reduces the risk of losing potential leads.

Local SEO

We also implemented a local SEO foundation focused on increasing FloDisc's visibility across South Florida.

The strategy includes location-focused content and pages targeting areas such as:

• Miami
• Fort Lauderdale
• Hollywood
• Aventura
• Sunny Isles
• Hallandale Beach
• Dania Beach
• Miami Beach

This creates a scalable foundation for attracting organic traffic from both local businesses and customers.

The Result

FloDisc now has a complete digital acquisition infrastructure rather than just a website.

The platform combines:

Website → Advertising → Lead Capture → CRM → Follow-up → Local SEO

This creates a scalable system designed to continuously attract new business opportunities and support FloDisc's growth across South Florida.